About Us

We stand for a simple message - 

We believe that Israelis and Palestinians, both Jews and Arabs, can find a way to live in peace, freedom and equality on the basis of democracy and universal human rights. 

We believe that this must be the last war ever fought between them. 

We believe that violence should be a rare aberration punishable by law, not a way of life.

We believe that two nations and two peoples live between the river and the sea, and neither is going to go away.

We believe that the decades long oppression and occupation of Palestinians must end - the day before yesterday.

We'd like to reverse the process of polarisation, dehumanisation and demonisation that has led us to where we are now and to enable Palestinians and Israelis to stand in common solidarity towards the common good of both their peoples.

We'd like to ignite an empathetic dialogue between Israelis and Palestinians, especially in the diaspora, as a way of mitigating the complete collapse of direct dialogue in Israel-Palestine. As a print on demand shop we don't expect much profit from the selling of our products, but every item bought will help us spread a message of freedom, equality and peace. If funds do increase, we will use any and all profits for organising bridge-building events and towards supporting existing organisations who are actively seeking bridge-building and peace-making. 

What can you do to help us? You can spread the message by buying our shirts, bags, or phone covers, with our logo on them, to show your support for peace in Israel-Palestine. Tell your friends about us. Follow us on social media, and if you have a message of support or of hope for peace and reconciliation do post it publicly and tag us, or even just post a picture with one of our items. We want to make the voices for peace grow.

Thank you!

#peaceoffruit